Formula 18 Violet Toning Shampoo

Keep blonde, highlighted, silver, and grey hair looking bright, cool, and fresh with Formula 18 Violet Toning Shampoo. This sulfate-free purple shampoo uses violet pigments to help neutralize unwanted yellow and brassy tones while gently cleansing the hair.

Formulated with Formula 18’s Plant-Based Reinforcement Additive, it helps strengthen and support lightened or color-treated hair while maintaining a clean, vibrant tone between salon visits.

Benefits:

• Neutralizes unwanted yellow and brassy tones
• Helps maintain cool blonde and silver shades
• Sulfate-free formula
• Helps strengthen and reinforce the hair
• Ideal for blonde, highlighted, silver, and lightened hair
• Helps extend fresh-from-the-salon color

For best results, leave on for 2–3 minutes before rinsing and use as needed to maintain your desired tone.